If you have seen a film with a blank, pastel-colored poster and a weird font in the last decade, you have seen an A24 production. Founded in 2012, A24 has done the impossible: they made the studio logo a badge of quality for Millennials and Gen Z.
Sony realized they can't beat Marvel or Disney at the "shared universe" game, so they pivoted to animated innovation and standalone auteur blockbusters .
Netflix changed the game by removing the gatekeeper (theater distribution) and replacing it with the algorithm. Their studio model isn't about prestige; it's about .
Sony is a fascinating case study because they don't own a major streaming service (they license to Netflix and Disney+). To survive, they had to become the masters of .