Ideas que pegan (Spanish title for Made to Stick by Chip and Dan Heath) provides a framework for creating messages that are memorable and influential.
): Use sensory language and tangible imagery. Avoid abstractions so everyone understands the same thing. pdf ideas que pegan
To make an idea "stick," it must follow six core principles: Ideas que pegan (Spanish title for Made to
): Make people care. Appeal to their self-interest or their sense of identity. pdf ideas que pegan
): Use "anti-authorities" (real people), vivid details, or "testable credentials" that allow the audience to verify the idea themselves. motional (