"We came up in an industry with no safety net," Brooks said. "If we can provide contracts, mental health resources, and tax guidance to even 100 new creators, that’s more important than any viral post." The duo has announced plans to step back from daily explicit content in late 2026 to focus on a documentary series about the creator economy for a major streaming service. However, they assure fans their OnlyFans page will remain active with exclusive archival footage and monthly live events.
Digital Culture Staff
Both have committed to donating 5% of their annual earnings to The Digital Creator’s Guild , a non-profit they co-founded to help emerging adult creators navigate legal and financial literacy. OnlyFans 2025 Serena Santos And Natalie Brooks ...
What began as individual solo careers has now blossomed into a collaborative powerhouse. Their joint channel, launched in late 2024, broke the platform’s record for fastest subscription growth in Q1 of 2025. But unlike viral flash-in-the-pan sensations, Santos and Brooks have built what industry analysts call a "sustainable digital empire." Serena Santos, 28, a former fitness model from Miami, brings high-energy athleticism and lifestyle vlogging to the table. Natalie Brooks, 31, a trained theater performer from London, adds narrative-driven cinematic elements and high-fashion aesthetics. "We came up in an industry with no safety net," Brooks said
Their breakout 2025 series, "Dual Citizenship," blends travelogue, behind-the-scenes training, and premium adult content shot across six countries. The series reportedly grossed over $4.7 million in its first three months. Both creators are adamant about rebranding the public perception of OnlyFans. In 2025, the platform saw a 40% increase in non-adult creators, including chefs, historians, and musicians. Santos and Brooks sit at the intersection of that shift. Digital Culture Staff Both have committed to donating
"We’re not leaving," Santos emphasized. "We’re evolving. The goal was never to be on OnlyFans forever. The goal was to use OnlyFans to build a forever career." In an industry often characterized by burnout and anonymity, Serena Santos and Natalie Brooks stand as proof that 2025’s digital creator can be both a savvy CEO and an authentic artist. Their story is no longer just about subscription numbers—it’s about legacy.
"We’re entrepreneurs," Brooks stated. "OnlyFans is a tech tool. What we built is a media company. We write, produce, direct, and edit 90% of our own material. The fact that our content includes intimacy doesn't negate the business acumen required to make it successful."