By 2005, Tamarind of London had become the go-to supplier for over 1,500 restaurants and hotels across the Northeast, including acclaimed establishments like Oleana (Boston) and Zaytinya (Washington, D.C., via local distribution agreements). Chefs valued Tomassian not just as a vendor but as a partner who understood texture, terroir, and tradition. A pivotal turn came when Tomassian met chef Ana Sortun in the late 1990s. Sortun, who would go on to win a James Beard Award for her groundbreaking Eastern Mediterranean cooking, was frustrated by the lack of authentic ingredients. “Ohannes didn’t just sell me spices,” Sortun says. “He told me who grew them, what season they were harvested, and how to roast them. He’s a culinary ethnographer disguised as a distributor.”
When Tomassian started, za’atar was an obscure import. Today, it sits on Costco shelves. Labneh was a niche yogurt; now it’s a breakfast staple. He didn’t single-handedly create this shift, but he provided the scaffolding—the reliable, high-quality ingredients that allowed chefs and home cooks to experiment with confidence. Ohannes Tomassian
More recently, global supply chain disruptions have tested his model. A cargo ship delay from Izmir meant no Turkish apricots for six weeks. Rather than substitute inferior fruit, Tomassian communicated openly with chefs and offered alternative recipes. “Trust is harder to rebuild than a supply line,” he says. By 2005, Tamarind of London had become the