The pandemic didn't kill cinema, but it accelerated a decade of change in two years. We moved from "going to the movies" to simply "watching content." Streaming services like Netflix, Apple TV+, and Amazon Prime have turned film into a utility, not an outing.
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Follow for more hot takes. Part 4: Email Newsletter Blurb Subject Line: 🍿 The movie you missed last weekend (and where to find it) The pandemic didn't kill cinema, but it accelerated
Here is the rule: If the movie has explosions, superheroes, or Tom Cruise running... (Cut to clip of Mission Impossible) This is the film the Oscars will forget, but you won't
The mistake? Watching Dune 2 on your laptop. That’s a sin. Stop it."
Paramount and Apple are reportedly merger-shopping. Why? Because surviving the "Streaming Wars" now requires owning both a studio and a tech stack.
However, the industry is betting on physics. You cannot replicate the bass of an IMAX sound system or the collective gasp of 300 strangers at a plot twist on an iPhone. Movies like Top Gun: Maverick and Oppenheimer proved that for "event cinema," audiences will still pay.