Forgotten 2004 ◆
Let’s rewind.
There was 2004.
Eternal Sunshine of the Spotless Mind — a quiet masterpiece. Napoleon Dynamite — a cultural fever dream no one predicted. Shaun of the Dead — horror-comedy perfection. The Incredibles — still the best Fantastic Four movie ever made. And Mean Girls ? October 2004. Four-quadrant genius disguised as a teen comedy. forgotten 2004
2004 gave us two things: Mark Zuckerberg launched “Thefacebook” from his dorm room… and Friendster committed slow-motion suicide by deleting fake profiles (including thousands of real users). Myspace was still a blank template with Tom as your only friend. Blogging meant LiveJournal angst and Xanga glitter graphics. We typed “a/s/l?” in AIM chat rooms and considered it cutting-edge connection.
The Swift Boat attacks against John Kerry. Fahrenheit 9/11 breaking box office records. The term “fake news” wasn’t coined yet, but the blueprint was laid. And in November, George W. Bush won re-election. Most of the country went to bed thinking “well, that’s settled.” It was not. Let’s rewind
Halo 2 redefined online console multiplayer. Half-Life 2 raised the bar for storytelling. World of Warcraft launched… and some of you are still playing it. The Sims 2 introduced wants, fears, and generational chaos. And Grand Theft Auto: San Andreas gave us Big Smoke’s order and the most memeable mission intro of all time.
The iPod Mini dropped in 5 colors. iTunes was just a baby. And the airwaves? “Yeah!” by Usher featuring Lil Jon & Ludacris was unavoidable . But so was Franz Ferdinand’s “Take Me Out,” Modest Mouse’s “Float On,” and Kanye West’s The College Dropout —an album so fresh it feels like it came out five years ago, not twenty. Meanwhile, emo went mainstream (Jimmy Eat World, Taking Back Sunday), and pop punk peaked with “I’m Not Okay (I Promise).” Napoleon Dynamite — a cultural fever dream no
Put on “Hey Ya!” (yes, that was late 2003, but it ruled 2004 anyway). Open a cold Snapple. And remember: Tom from Myspace never forgot you.