What do you remember from the year before the noise? Let me know in the comments—but I’ll probably reply tomorrow. I’m still in 1997 mode.
Looking back at media produced before 1998, there is a relentless optimism. We thought Y2K was a technical glitch, not an existential dread. We thought the internet would be a global coffeehouse, not a global colosseum. We watched The Truman Show (1998) and thought, “Wow, what a creepy concept,” not “Oh, that’s just Tuesday on Instagram.” Following -1998-
Following 1998, the world didn't just change. It accelerated. What do you remember from the year before the noise
Following 1998, irony took over. Grunge died. Nu-metal and boy bands fought for the radio, and the cynicism of the late 90s gave way to the pre-traumatic stress of 9/11. We stopped dreaming about flying cars and started worrying about the backup of our hard drives. Looking back at media produced before 1998, there
Following 1998, waiting became a glitch. Google was founded in September 1998. The iMac dropped in August of that year—translucent blue plastic promising that technology didn't have to be a beige box in a dusty office. Suddenly, answers were five seconds away. Music fit in your pocket (shout out to the original Rio PMP300). The friction of life was being sanded down.
Following 1998, we entered the long now. Everything is recorded, archived, and optimized.
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What do you remember from the year before the noise? Let me know in the comments—but I’ll probably reply tomorrow. I’m still in 1997 mode.
Looking back at media produced before 1998, there is a relentless optimism. We thought Y2K was a technical glitch, not an existential dread. We thought the internet would be a global coffeehouse, not a global colosseum. We watched The Truman Show (1998) and thought, “Wow, what a creepy concept,” not “Oh, that’s just Tuesday on Instagram.”
Following 1998, the world didn't just change. It accelerated.
Following 1998, irony took over. Grunge died. Nu-metal and boy bands fought for the radio, and the cynicism of the late 90s gave way to the pre-traumatic stress of 9/11. We stopped dreaming about flying cars and started worrying about the backup of our hard drives.
Following 1998, waiting became a glitch. Google was founded in September 1998. The iMac dropped in August of that year—translucent blue plastic promising that technology didn't have to be a beige box in a dusty office. Suddenly, answers were five seconds away. Music fit in your pocket (shout out to the original Rio PMP300). The friction of life was being sanded down.
Following 1998, we entered the long now. Everything is recorded, archived, and optimized.