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His monologues are seductive: "The things you own end up owning you." "It’s only after we’ve lost everything that we’re free to do anything."

Thus, Fight Club is born.

For a generation raised on advertising telling them to "buy this car to be happy," Tyler’s anti-consumerist rage felt like scripture. But Fincher and Palahniuk are too smart to let him off the hook. Tyler’s philosophy eventually curdles into fascism. The fight club evolves into "Project Mayhem"—a militaristic cult of identical, obedient men who want to destroy the credit card companies to reset society to zero. Tyler becomes the very father figure he claims to despise, demanding blind obedience and sacrifice. Clube da Luta