Chromag parts are not the lightest. They are overbuilt for a reason. If you are a rider who snaps alloy bars every season or bends stems on casing jumps, the Pro Deal is a financial lifesaver. Paying $60 for a replacement FU40 bar after a nasty OTB is a lot easier than $120.

But for industry insiders—shop employees, coaches, patrollers, and team riders—there’s a backstage pass: .

If you’ve ever thrown a leg over a high-end mountain bike, you’ve felt the difference between “factory parts” and “rider-owned engineering.” Chromag isn’t just another brand in the Pacific Northwest; it’s a cult icon. Known for their bomb-proof handlebars, precision-machined stems, and saddles that actually respect your sit bones, Chromag has built a reputation on durability and style.

Unlike mass-market brands that hand out discounts to anyone with a Strava account, Chromag treats their Pro Deal like a handshake. They are looking for , not just bargain hunters. The goal is to get their components and apparel on the trails where they belong, visible to the public, and abused by the pros.