Most profoundly, VK illuminates Sartre’s concept of “the Look.” For Sartre, shame and self-consciousness arise when we realize we are being seen as an object by another subject. On VK, the Look is ubiquitous and anonymous. When you post, you are not writing for a friend but for a faceless potential audience of hundreds. You become the object of an unknown Other’s gaze. This generates a specific digital nausea: the feeling that your carefully crafted identity is always at risk of being misinterpreted, mocked, or ignored. Your being-for-others—the version of you that exists in the consciousness of other VK users—is a permanent, unstable construction. You cannot control it, yet you obsessively try to manage it through likes, reposts, and privacy settings. This is the hell of digital intersubjectivity, which Sartre famously summarized as “Hell is other people”—not because others are malicious, but because they freeze your fluid freedom into a fixed object of their perception.
In conclusion, the synthesis of Being and Nothingness with the experience of VK is not a mere academic analogy; it is a diagnostic tool for the digital condition. VK, like all social media, promises a solution to the existential ache of nothingness: it offers a ready-made, solid, shareable self. Yet in practice, it deepens the very void it claims to fill. The more one tries to become one’s profile picture, one’s list of friends, one’s archived past, the more one confronts the impossibility of such objectification. The digital self is never identical with the living consciousness that updates it. Thus, VK becomes a mirror of Sartrean ontology: a space where we ceaselessly attempt to become God—the impossible synthesis of en-soi and pour-soi —only to fail, again and again, with every click. And in that failure lies the only authentic truth: that even online, we are nothing other than our freedom. being and nothingness vk
The architecture of VK actively encourages this self-objectification. The “wall” is a chronological display of past actions presented as present identity. The “friends” count becomes a numerical proxy for social worth, reducing intersubjective relationships to a quantifiable object. Moreover, the platform’s algorithm, which surfaces “memories” from previous years, reinforces a deterministic narrative: that you are the sum of your archived data. Sartre would see this as a technological trap. The user, scrolling through their own history, confronts a ghost of their past self—a collection of en-soi moments that no longer define them. Yet the interface tempts them to identify with that frozen image, to say, “That is me,” thereby denying the nothingness, the radical freedom to become otherwise at any moment. To believe one’s VK profile is one’s true being is to commit the same error as the waiter in Sartre’s famous example—the waiter who performs “waiter-ness” so perfectly that he becomes a caricature, a human object. Most profoundly, VK illuminates Sartre’s concept of “the